Franco is an experienced business owner with experience in over 13 different industries spanning everything from retail to farming. Having led several multi awarded businesses Franco sought out his next challenge. He founded a successful retail franchise operation with over 40 locations throughout California. He sold that business in 2018 to spend more time with his family.
Over the years, Franco gradually made several real estate investments and saw that they performed well. With that experience, he decided that real estate was going to provide him with that opportunity he was looking for. He studied different real estate asset classes, everything from apartment buildings to self-storage units, and finally stumbled upon cohousing.
He realized that cohousing was a growing trend and he liked the business model. With the lack of housing supply in the country, he viewed cohousing as a needed option and also one that could be recession-resistant.
After making that jump into cohousing, he has built a cohousing business that brings in over 7 figures in revenue each year.